Managment Audit of Wal-Mart Essay Example | Topics and Well Written Essays - 1500 words

Managment Audit of Wal-Mart - Essay Example A management audit would help to determine whether Wal-Mart is a destructive force or is good for the local economy. While it is generally believed that a population of 100,000 was necessary for a discount store to be viable Wal-Mart argued that if prices were right, the stores could attract people from a wider area (Grant, 2002). Wal-Mart chose isolated rural towns and national brands at low prices. Each store of Wal-Mart has the discretion to place orders with the vendors directly and receive supplies also directly. This strategy of decentralization leads to efficiency in terms of time and administrative costs apart from making the employees feel ‘associates’ and not wage earners. Wal-Mart has the image of a friendly, all-American company employing happy workers and smiling greeters who are eager to help and grateful to work at Wal-Mart (Bianchi & Swinney, 2004). Wal-Mart started off as an entrepreneurial venture but Wal-Mart’s Sam Walton, while constantly upgrading and expanding did not ignore the need to identify and groom a successor. A corporate culture encourages the employees and managers to consider the customer the focus of business. The customer is the king was the policy at Wal-Mart. Wal-Mart has helped to hold down inflation in US. Wal-Mart is responsible for about 12% of the economy’s productivity gains in the second half of the 1990s (Fishman, 2003). Wal-Mart believes in constantly learning and improving, conscious of the fact that competitors would stay. They are always alert at finding and implementing new retail concepts. They concentrate on each store depending on its location. The merchandise is available according to the need of that community. The associate in charge of that store is given incentives to plan out promotional campaigns for a given period for the product suitable to local adaptation. Human resource management is a stronghold of Wal-Mart as right from the inception they did not believe in

The Effects of Internet Addiction Essay Example for Free

The Effects of Internet Addiction Essay The Effects of Internet Addiction As we are living in a digital world, many people spend too much time using the Internet, and it is terrible to see more than 15 percent of people spend more than 11 hours a week using the Internet in different ways. However, do you want to have many health problems or social problems because of the Internet? As you know, being an introvert person, having sleeplessness, and getting sore eyes are the three common effects of Internet addiction. Being an introvert person is one way to affect your life negatively because of the Internet addiction. Many people believe that spending too much time in front of the monitor can separate them from other people, and make them feel introvert, shy, and unsocial person. In addition to that, if the parents spend a lot of time using the Internet, they children will learn to do the same. Consequently, the children will be addictive as same as their parents, and that is really so bad for children and adults too. Having insomnia is yet another reason of Internet addiction. Since people stay many times searching the websites, chatting with their friends, and doing many things online, so they will get used to sleep late every night, which is too bad for their health. For example, if we used to watch online movies at night, especially the horror movies, we would be scared and feel that we do not want to sleep, which is leading to insomnia. Getting eyes inflammation is one more reason of exaggeration to use the Internet. For instance, when you spend more than 11 hours a week looking at the computer screen, your family will tell you that your eyes become reddish. Due to the Internet addiction and its disadvantages at our eyes, most of ophthalmologists say that we have to reduce of exposure our eyes to computer screens. Furthermore, do you want to have ugly eyes because of the Internet? In conclusion, it is clearly noted that being introvert, having lack of sleep at night, and getting eyes problems are enough effects to stop addictive at the Internet, and use it in balance way for significant reasons only.

Athena the Greek Goddess :: Greek Mythology

Athena Athena was the virgin daughter of the great god Zeus and she was also one of the great Olympian deities. Not only was she the goddess of wisdom but she was also the goddess of war and the patroness of arts and crafts. Which led her to be a great leader Athena was born beside the river Triton where she was nurtured by 3 nymphs. One of the nymphs Was her playmate, Pallas. When she was just a girl, Athena accidentally killed Pallas. As a token of her grief Athena put the nymphs name before her own, so she was often know as Pallas Athena. Athena was endowed with much wisdom from her mother Metis, which means cunning. Because she enjoyed war and was a fierce warrior she used her intelligence for military strategy I will give you 3 examples of how Athena used he military cunning to pass challenges:- The first is the Trojan War: For ten years the Greeks tried to capture the city of Troy, but its walls were invincible. Athena inspired Odysseus to build a hollow wooden horse. He was to make the horse taller and Wider than the main gate of Troy so the Trojans had to destroy their own wall to bring In the gift from the gods, so they thought. The next example was when the hero Perseus was forced to fight the Terrible Gorgon Medusa. Nobody was able to kill her because if you looked directly at her You would turn to stone. Athena gave Perseus a highly polished shield so he could look at her Since he was looking at her reflection and not her face he did not turn to stone stone and was able to kill her. The 3rd example was when Hercules was forced to clean the filthy Augean stables. He was so overwhelmed by the filth that he couldn't do it. Athena then guided him into Changing the course of the Alpheus and Peneus rivers so that they would flow through the stables And thus wash them for him. She also had a city that she was the patron goddess of. Athens, the city named after her to this day. She competed with Poseidon, god of the sea, to become the patron god of Athens. Their contest took place on the Acropolis. which is a Large flat hill in the middle of the city. The winner was the one who could give the better gift to the people.

Why I Deserve a Raise

Persuade your employer that you need a raise One of the most important things of my life right now is my job because without a job I can’t take care of my family. I am someone who works with you to achieve your vision and company goals – while at the same time have the confidence to make suggestions on improvements and better ways to do things. I am loyal, a good communicator, great with customers, good phone manner, flexible and committed to get the job done. I understand that you are human and from time to time will lose it, make mistakes and have a bad day – but I know not to take it personally as you will back me to the hilt.I don't abuse your generosity and you know you can trust me. I am honest, flexible and focused. I think I have shown nothing but dedication to this job since I’ve been employed by this company. I think I have shown this by doing every job that you have asked me to do. I’ve never grumbled or complained about anything you aske d me to do even if at times I feel that it was irrelevant. Even though we have a great personal relationship I still respect your authority, because I’m a firm believer that you can’t mix business and pleasure. I think I add value to this company and I bring excellent quality to this job.I go beyond the requirements of my job description. I act on my own initiative and make improvements in the day to day work of the organization. No the changes are not earth-shattering, but simple changes which increase efficiency or save money or time makes a big difference to our company. I am someone with passion, who takes ownership,   and always acts in the best interests of this company and its stakeholders. I have never been late for work and although I have a big family at home waiting for me I will stay over whenever I’m needed.I think I am exceptionally good at my job. I am very enthused about my job, I enjoy my job and I am motivated to get the results that you are looking for. I’m the type of person that doesn’t mind you delegating jobs to me. If I’m at the job I want to work, so I stay busy. Most of the time you don’t have to tell me to do something, If I see it need doing I do it. I also catch on very fast so whatever you tell me to do all you have to do is show me one time how to do it and I will do from then on. When you tell me to do something specifically, I make sure that I get to it.I prioritize and do what’s most important first. I think I show a great deal of leadership qualities. Showing these qualities cannot be done without working well with others and having a positive attitude. I am friendly and I always make an effort to get along with my co-workers. Even if there are people in the place of employment where I don’t get along with I keep my personal feelings to myself. I respect my co-workers as individuals with unique ideas. I can take constructive criticism from anybody if it helps ge t the job done.I tell the truth even when the news is bad. I have never argued with you or any of my co-workers. I believe in agreeing to disagree and respecting everyone’s opinion. I am a team player, pleasant and respectful towards everyone I encounter. Having great attendance and being on time shows that I have many other great personal attributes such as showing leadership qualities, and working hard. When I am given a task, I do a good job and see the task through to completion. I am responsible for my own actions and the work that I produce.I am always the first one on the job and the last one to leave, because I believe in being prepared, not getting there at the last minute in case there is a problem that needs to be resolved. A lot of other workers come in late or right on time that will not give them time to handle a situation if one occurs. I also always try to schedule my personal matters such as my doctor’s appointments after office hours. I think Iâ€℠¢m obligated to give my all into my job and nothing should come between that. I keep the customer first. Anything that I can do to please the customer that’s what I will do.I am grateful for the opportunity to work for your company and I enjoy doing so. I hope you agree that in the 5 years I have worked for you, I’ve become an integral member of your team and accomplished many company goals. However I am still working on the initial salary on which we agreed upon 5 years ago. As I recall we also agreed to renegotiate my salary after five years based on my accomplishments and that time has come. In light of my accomplishments and as per our agreement, I’m respectfully requesting an immediate pay raise of 6 percent and as stated earlier I feel that I am eligible for this raise.

Judas at the Jockey Club

As an American in the late 1800's, owning a farm was not too uncommon, especially if that farm was located in Mexico. At this time, though, Mexico was in the Porfirian Era (1876-1911). In this certain era, Mexico was being encountered by two very different cultures at the same time: the industrial, and the traditional. These distinctively separate cultures impacting Mexico made it as what can be described as â€Å"backwards† in a sense, as Mexico was practically regressing as the world around it was moving on to bigger and better things.Mexico was so behind that â€Å"many had concluded that Mexico had yet to advance beyond chipped rocks as utensils. † (p. 67). Mexico at this time had locked itself in a stagnancy of its own traditions. The people were simply too anxious towards newer technology to move ahead and replace what they had known for so long. In Mexico at this time, stones were used for nearly every operation executed by the natives. Women that would hand-grin d the meal for tortillas still used a stone roller and slab for the job.They would then take the tortillas and place them upon a hot rock, as stoves were unheard-of at this time. The houses that they lived in also represented the backwardness of the era, as they seemed to replicate that of an Aztec or early Spanish hut with its flat top and adobe construction. In these houses, the Mexicans lacked all types of furniture, even a bed. For sleep, they used what were called petates, which were simple mats to sleep on. They also did not possess any means of heating or cooling, so all resources that they had were to be utilized in many ways.As far as the implementation of new technology goes, Mexico was very stubborn to say the least. As written in the book, â€Å"In near disbelief, a New York Times reporter wrote that Mexicans scarcely understood the use of the wheel. † (p. 72), so it is not entirely difficult to believe that Mexico was still in an ancient lifestyle. Because of thi s lack of transportation technology, many Mexicans at the time would use mules as well as men to transport freight across distances.This was a huge representation of the stunted technological growth that Porfirian Mexico possessed. Another great vision of Mexico's poorly adaptive society was the plow. This plow was described as being â€Å"a long tree branch, with a crook, sometimes faced with an iron, serving as the plowshare. † (p. 72). It also is told to be ox-powered, hooked up to its horns, making it unreliable and at most times inefficient. It was also awfully bad for the ox, as it made the creature push and strain on its neck muscles.On the ranches that did however import plows from the United States, one handle would be removed to replicate the traditional tool that was still used, rather than learning to use the newer and better improved one. Other Agricultural tools were not used in Mexico either, further representing the stubbornness Mexicans possessed toward chang e. Wheat was still harvested by a sickle, rather than a smooth blade. The wheat was not caught by a cradle either, virtually creating more work for the Mexicans overall. No tools were used to thresh the wheat either.Instead, â€Å"the grain was threshed by spreading it in a corral and allowing the animals to trample it for two or three days. † (p. 73). By the time the process was complete, dirt and animal filth was mixed in with the product, making it very much unsanitary. Not only were these Mexicans stubborn to adapting the new technologies, they were hostile as well. After one hacendado had learned that the thresher machine was much more effective and practical, the village priest had declared that it was â€Å"possessed by the devil and forbade the peons to work with it.† (p. 73); the American owner of this machine had to have it exported out of the area to prevent it from being destroyed. Despite the unholy declarations of priests, many villagers naturally opposed using the machines because they left the straw â€Å"whole†. On top of this resistibility to change, the farmers who grew such crops were ignorant to the fact of rotating and resting the fields. They just did not understand the scientific ways that were upon them.One of the next biggest appearances of the ignorance and stubborn acts of Mexican workers at this time was the views they held on the basic tools of the Yankees. As the new technologies of shovels and wheelbarrows were being brought into Mexico, they were being completely disregarded. When Mexicans needed to transfer or transport the earth, they would use what was called a horn scoop, and dump their collected dirt into a leather bag for transportation rather than throwing shovelfuls into a wheelbarrow.An example of wheelbarrow use is told as the following: â€Å"one laborer working on the church loaded his wheelbarrow with bricks, lifted it onto his head, and trudged over to the masons. After emptying it, he replac ed the wheelbarrow on his head and returned to the brick pile for another load. † (p. 74). All means of irrigation were done by transferring the water by means of a pot or bucket. Sometimes other ways were implemented as well, but nonetheless, these was were too known to be dated back to ancient times.The simplicity of it was so neanderthal in style that its told that these methods of irrigation were derived from those used on the Nile hundreds of years before, and not improved on since. Mining as well was un-influenced by the evolving technologies, as the mines hardly differed from what they had been over past years. The workers would dig into the hillside, and use long poles, generally 8-10 feet in length, to escape in and out of the mine. The tools the actual miners utilized was a steel-tipped iron rod, rather than the contemporary pick of the modern age.These drillers, or barrateros, were known as the elite society of the underground, also being paid much better than other s. As far as the ore-transferring process went, it was very dangerous, in the fact of ascending up these wooden poles to the surface. Its said that the workers would rest the bag filled with ore, usually around 150-200 pounds, on his back and begin the ascent. It's also said that the carrier would often have to hold the bag steady with one hand to prevent it from falling, climbing and retaining balance with the other.The process Mexicans used for processing the ore was also deemed very inefficient and mediocre, as â€Å"one engineer estimated that using these techniques Mexican miners took away about 60 percent of the metal contained in the raw ore. † (p. 76). Mexicans also sported yet another downfall, as they relied on rawhide as a crutch for and any all repairs. â€Å"Thongs yoked the plow to the ox, bound cargoes on the backs of mules, stitched together everything that could be laced, tied rails to fence posts, and held rafters in place.† (p. 76).That previous sent ence pretty much sums it up- the idea that â€Å"what a Mexican could not do with rawhide was not worth doing. † (p. 76). Mexicans had virtually eliminated the need for any sort of pins or nails in their society. However, though this rawhide-repairing technique was useful on many things, it would not be accepted let alone effective on machinery. Their means of repair through rawhide put them at a handicap had a repair been needed for any sort of machine, especially one made from cast iron.When a problem like this would emerge, the Mexicans would simply toss that machine aside and no longer worry about it. This furthermore reinforced the ignorance to technology that Mexicans sported. Mexico in this period of time was very much behind technologically. They did not induce change, nor did they embrace it if it was placed in front of them. They faced many disadvantages in the Porfirian Era because of this, but yet, they were not stagnant in their duties. The Mexicans, still using the ancient practices that have been long used by their ancestors, would get the job done.Their work ethic was definitely an admirable one, but the shame of it overall is to think that they could've gotten so much more done had they not been so single-minded toward new technologies. This obvious stubbornness sent them into the regression, or â€Å"backwardness† that they were known for at the time, strongly reinforced by the idea that â€Å"if it's not broken, don't fix it. † Eventually, though, Mexico at this time would be attacked by the Porfirian Liberals, who posted restrictions upon the church and seized lands in attempt to â€Å"modernize† the so very far-behind Mexicans.In response to the attacks, â€Å"these Mexicans under siege confronted modern life in the countryside and the city, and fought to preserve their customs†¦Ã¢â‚¬  (p. 88). Mexicans of this time were just not going to cave in to any foreign force, whether it be a change in technologie s, or a change in customs. They were very stubborn and strong-willed with their beliefs, regardless of who or what was threatening them. That clearly demonstrates why Mexico is not necessarily a place to implant new technologies, especially ones that attempt to improve on their own previous traditions.

Chilis cook off

Chilis cook off Introduction Origin of various food additives have been connected to Americas, but none like chili. Several ideas have come up as to the origin of chili, with some theories pointing to ancient Mexicans of Indian descent.Advertising We will write a custom essay sample on Chili’s cook off specifically for you for only $16.05 $11/page Learn More Other researchers have also attributed its origin to Spain, Portugal, Africa and South America as well as the United States. However, it can be proved that chili did not come from Mexico, since, according to the ancient Indian culture, they passed their practices from one generation to another, but none of them even depicted cultivation of chili. Indians are known to love chilies and soup made from it, especially due to its health effects. Over the years, its use has spread all over the globe, and is now considered the world’s best concoction. This paper will try to provide a brief description on the histo ry of chili (Stadley 1). History of Chili Chili is a concoction used to make hot and spicy soup. It can be used with meat, beans or other kinds of foods. Its use is estimated to have started many centuries ago, although there are still speculations as to whoever identified it first. Chili comes from chile, which is a pepper pod. The most common debates that have risen about it have mainly focused on determining the best chilies. In this regard, each of the States has insisted that theirs is the best. The Portuguese are said to have led distribution of chili throughout the word. Their trade in Africa and India spurred spread of chili throughout the world. Southwestern Ecuador was cited by the archeologist as the most probable origin of chili peppers over 6000 years ago. They also attest to the fact that this could have been the first crop to be cultivated in these regions (South and Central America). It was Christopher Columbus who named them peppers as they looked similar to the Eur opean peppers which were black and white (Pyramid Computer Service 1) They were then introduced in Europe where their cultivations were mainly done in Portugal and Spain. This was only restricted to the monasteries in these areas. Due to the high cost of black peppercorns, monks cultivating peppers found it as an alternative. Their spread throughout the world is attributed to trade routes during these periods.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Chili got to Spain in 1943 through a physician known as Diego Alvarez, who in 1944, went on to document its medicinal effects. It then spread to Mexico from Spain since their colony was powerful and controlled trade routes in Asian region. This led to its spread in Asia, first to Philippines, then to India, Korea, China and Japan, among others. Other theories have also suggested that it first spread from Portugal to India and to the rest o f the world. Still others reckon that it entered the United Stated through Indians who lived on the southwest and also through Spanish missionaries. It then spread to Texas and then to all States. However, what comes out clearly is the fact that it spread through trade routes and from colonizers to their respective colonies (International Chili Society 1). Conclusion Several theories have come up to describe the origin and distribution of chili throughout the world. These theories meet at some stages, for instance, that chili peppers spread throughout the world via trade routes and spread of Christianity. They also agree on the fact that Christopher Columbus was the first European to find chili. However, differences come in identifying the first people in the world to have used chili; they range from Indians, Ecuadorians, Spanish as well as the Portuguese. Nonetheless, what comes out clearly is the fact that it spread via trade and missionary routes (Laubsh 1). International Chili Society. â€Å"History of Chili†. Chili cook off. 03.06.2011. Web. Laubsh, Nigel. â€Å"Everything You Wanted To Know About Chilli History How They Circumnavigated The World†. Chillies-down-under.com. 04.03.2011. Web. Pyramid Computer Service. â€Å"The History of Chili†. Socastee Online. 10.01.2008. Web.Advertising We will write a custom essay sample on Chili’s cook off specifically for you for only $16.05 $11/page Learn More Stadley, Linda. â€Å"History of Chili, Chili Con Carne†. What’s Cooking America? 11.02.2011. Web.

Civil War as a Battle at Sea essays

Civil War as a Battle at Sea essays It was a war to surpass all wars. It began as a disagreement; who had the right to succeed, and whose power was more effective. The Civil War began as a test of states rights versus federal rights, and augmented into the bloodiest battle to ever be fought on American soil. When it began, both sides were certain that the war would be quick, ninety days at most, and God would see to it that the one in the right was victorious. As the days progressed, and the ninety days passed, the fate of the war was again placed into Gods hands, and the countrys worst fear was about to take effect. The war emanated over the Souths right to secede from the Union, but quickly turned into a war about the proper way of life. When the war concluded, the North had won, and the slaves were freed, and in the eyes of the government, they would no longer be enslaved. In 1860, there were about nine million people in the South, and out of that, four million were slaves. They made up about one-sixth of the American population before the Civil War began. The nation was expanding westward, and as the people drove west, they settled down and began to raise families. With a rapidly growing population and nation, a quarrel could separate the region as a whole and separate tradition from change. The South was traditional by its practice of slavery, and its agricultural economy. The North, on the other hand, represented change as it was ever growing with new technologies. This quarrel was so minute that it could have been settled over tea and crumpets, rather than a four-year war. A preliminary Proclamation was issued on September 22, 1862 declaring that any slave who crossed over enemy lines was considered a free man. President Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863, as the nation approached its third year of the bloody battle. The proclamation declared that all persons held as sla...

7 Famous Quotes From American Writer Jack London

7 Famous Quotes From American Writer Jack London Jack London was an American writer, famous for The Call of the Wild, Sea Wolf, Before Adam, Iron Heel, and many other works. Many of his novels were based on his real-life experiences as an adventurer and sailor. Here Are a Few Quotes From Jack London I would rather be ashes than dust! I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry rot. I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy and permanent planet. The proper function of man is to live, not to exist. I shall not waste my days in trying to prolong them. I shall use my time.- Jack LondonPictures! Pictures! Pictures! Often, before I learned, did I wonder whence came the multitudes of pictures that thronged my dreams; for they were pictures the like of which I had never seen in real wake-a-day life. They tormented my childhood, making of my dreams a procession of nightmares and a little later convincing me that I was different from my kind, a creature unnatural and accursed.- Jack London, Before AdamThe soft summer wind stirs the redwoods, and Wild-Water ripples sweet cadences over its mossy stones. There are butterflies in the sunshine, and from everywhere arises the drowsy hum of bees. It is so quiet and peaceful, and I sit here, and ponder, and am restless. It is the quiet that makes me restless. It seems unreal. All the world is quiet, but it is the quiet before the storm. I strain my ears, and all my senses, for some betrayal of that impending storm. Oh, that it may not be premature! That it may not be premature!- Jack London, Iron Heel The one opened the door with a latch-key and went in, followed by a young fellow who awkwardly removed his cap. He wore rough clothes that smacked of the sea, and he was manifestly out of place in the spacious hall in which he found himself. He did not know what to do with his cap, and was stuffing it into his coat pocket when the other took it from him. The act was done quietly and naturally, and the awkward young fellow appreciated it. He understands, was his thought. Hell see me through all right.- Jack London, Martin EdenBuck did not read the newspapers, or he would have known that trouble was brewing, not alone for himself, but for every tidewater dog, strong of muscle and with warm, long hair, from Puget Sound to San Diego. Because men, groping in the Arctic darkness, had found a yellow metal, and because steamship and transportation companies were booming the find, thousands of men were rushing into the Northland. These men wanted dogs, and the dogs they wanted were heavy dogs , with strong muscles by which to toil, and furry coats to protect them from the frost.- Jack London, The Call of the Wild All my life I have had an awareness of other times and places. I have been aware of other persons in me. Oh, and trust me, so have you, my reader that is to be. Read back into your childhood, and this sense of awareness I speak of will be remembered as an experience of childhood. You were then not fixed, not crystallized. You were plastic, a soul in flux, a consciousness and an identity in the process of formingay, of forming and forgetting.- Jack London, The Star RoverDark spruce forest frowned on either side the frozen waterway. The trees had been stripped by a recent wind of their white covering of frost, and they seemed to lean toward each other, black and ominous, in the fading light. A vast silence reigned over the land.- Jack London, White Fang

Defenders; Prospectors; Analyzers; and, Reactors Essay

Defenders; Prospectors; Analyzers; and, Reactors - Essay Example Unequivocally, GM is a prospector as it has adopted a proactive approach in the industry. It focuses heavily on R&D function to create premium quality, authentic, reliable and safe want-satisfying automobiles (MSN report, 2010). GM’s strategy and approach is absolutely correct because of cutthroat competition among corporations such as Ford, Toyota, Honda, Nissan, BMW, Fiat, Daimler, VW etc in the global automobile industry. The intense competition among producers increases rivalry; therefore, each company focuses heavily on technological development, adaptability, value-addition, brand recognition and product differentiation to grab maximum market share. Hence, GM has to continue its marketing approach to ensure business growth and sustainability in future. The bargaining power of suppliers (raw material providers, machinery, spare parts etc) is medium because of recent improvements in global economy. The automobile demand is stronger in 2010 compared to extremely low demand in 2009. GM successfully posted profits in first two quarters, which has also improved suppliers bargaining power. The world has still not completely come out of recession; therefore, the threat of new entrants and investors is low. Also, this is an oligopolistic industry dominated by well-established giants with colossal financial, technological, human resources and managerial expertise. In addition, there are various barriers to entry such as huge investments, registration, licensing and advertising budgets etc., which reduce this threat. Chances of rivalry among competitors, in the form of price-wars, introduction of new products and after sales services, are very high because of oligopolistic nature as it corporation seeks to increase its market share. General Motors and its renowned global competitors would continue focusing on innovation, product and market development, quality maintenance and improvement, fuel-efficiency, differentiation, advertising

Sustainable Design Case Study Research Paper Example | Topics and Well Written Essays - 2000 words

Sustainable Design Case Study - Research Paper Example The main reasons behind people moving towards urban areas are to seek employment, make shopping for purchasing goods, seek entertainment as well as attain better standard of living. Simultaneously, existing environmental infrastructures related to work as well as services are quite insufficient to serve the rise in population as well as population densities. It can be observed in this context that overcrowding leads to environmental vulnerabilities as well as degradation unless strategies related to reversing the environmental deterioration can be applied. One of the determinants of the sternness of environment conditions in the urban areas has been their regional ecosystem types such as mountainous, coastal and riverine among others. It needs to be remembered that the urban ecological types are significant components in identifying the environmental strategies along with preparing the plans for precise and sustainable urban development. The project also discusses regarding the physi cal planning, environmental health management and sustainable development. The main objective of the project analyzed in the paper is to make the urban areas quite self-sufficient, enjoyable place to live and thus sustainable (Williams, 2000). Challenges and Opportunities The most important urban environmental requirements by the people in the developing countries would comprise provision of healthy accommodation as well as other built surroundings, access to environmental infrastructural methods as well as services. It is worthy of stating the fact that the most severe influences on urban environment concerning people and which is caused by human being as well as nature are water pollution as well as depletion, air pollution and energy use and wastage. Furthermore, urbanization leads to solid waste and resource losses such as groundwater contamination and depletion, land and ecosystem degradation among others. There are a few infuriating factors as well in relation to the project w hich lead to urban environmental degradation that are lack of public as well as political awareness, lack of efficient public education as well as involvement along with requirement for public pressure and political will. It is quite noteworthy to control such factors and make policies to minimize the impact of the factors on the environment so that the sustainability of the urban areas can be ascertained (Williams, 2000). Involvement of Numerous Stakeholders The efforts at enhancing the urban environment would comprise the involvement of numerous stakeholders such as governmental bodies, Non-Governmental Organizations (NGOs) as well as the informal sector in defending the environmental problems. It also requires the efforts of numerous institutions, organizations as well as individuals. It becomes difficult for the isolated action to meet the requirements because of the swiftness and intricacy of change. It has been found that one of the most crucial causative factors to the prevai ling accumulation of urban developmental issues is the lack of synchronization of actions between various stakeholders as well as actors. In order to reduce this problem, it is necessary to have a major intention of working in harmony towards the attainment of the common objectives. When all the stakeholders collaborate in order to work towards the accomplishment of the goals of the particular project then it leads to greater synergy. It comprises

Canadian Breast Cancer Foundation Essay Example | Topics and Well Written Essays - 1000 words

Canadian Breast Cancer Foundation - Essay Example The most sensitive criteria are the clauses that provide for the protection of the interest of established corporate sponsors against new ones that have the interest to be partners. A $50,000 annual fee that a company pays as a license fee to the organization to act as a solid pledge for the involved company that has expressed interest for partnership is a criterion that CBCF strongly considers. The interested companies have to subscribe to the breast cancer cause and express a brand image that strongly supports the organization’s brand awareness as well. These criteria only to mention a few in general opinion need review in reference to amending specific clauses that will increase funding and still protect the main objective of the organization which is solely tied down to fighting breast cancer. Â  The sensitivity of the relationship between established corporate sponsors and the new entrants or interested parties should be expounded on to give a broad approach to the organization criteria and guideline principles. CBCF should be able to protect the interest of the established long-term corporate sponsors against the new entrants so as to avoid conflicts and increase the pipeline for funding from these interested parties. This is the most agreeable clause the organization has come up with in guiding the relationship between the corporate sponsors. However, the annual license fee charged by the organization as a form of a pledge for the corporate sponsors should be reviewed and the fee brought down a bit to encourage maximum participation by upcoming companies that are willing to take part in the fighting breast cancer initiative that is somewhat restricted to big established corporations.

Energy and Metabolism, Nutrition, and the Digestive System (Synopsis) Essay

Energy and Metabolism, Nutrition, and the Digestive System (Synopsis) - Essay Example These compounds are further subdivided into many classes such as Carbohydrates into monosaccharides and polysaccharides, Proteins into amino acids and lipids into triglycerides and fatty acids (Saturated and Unsaturated). All these compounds which form the basic requirements of our body and food contribute in the process of formation of ATP, the basic energy providing compound of our body. These biochemical compounds when enter our digestive system are further broken down into their very basic compound or particle which then undergoes the process of metabolism (either anabolism or catabolism) to form ATP. Our digestive system consists of oral cavity where food is chewed, esophagus for the transfer of chewed food, stomach for the breaking down and absorption of some of the food specially Vitamin B12 and proteins and intestines (small and large) for the further absorption and digestion of remaining undigested food and removal of left over undigested food through the anal canal. All the se systems form the basis of body’s energy providing system along with liver where most of the absorbed compounds are taken and there they undergo the process of metabolism to form the basic energy providing compound of the body. An abnormality in any of them e.g. hepatitis, peptic ulcers could lead to less nutrition supplied to the body ( malnutrition) and even

Management of Software Projects Essay Example | Topics and Well Written Essays - 1250 words

Management of Software Projects - Essay Example This observation has prompted the senior management to identify and recognize the significance of the functions of marketing in order to enhance the achievement of defined objectives. Accordingly, it has also been acknowledged that the establishment of a comprehensive website to serve the purpose of providing basic functionality is required at this stage. Thus, the purpose of this report is to assess, examine and evaluate the web usability and functionality of the project by analyzing the set criterion and how the proposed website delivers full conformance to the industry wide standards of web usability. The formulation of the report follows a systematic format which outlines the guidelines of web usability and demonstrates how the proposed website meets these standards. The concluding discussion of the report adopts a proof-of-concept approach by providing pertinent recommendations regarding the implementation of cost-effective web hosting techniques and the execution of effective m aintenance solutions. 2. Overview of Web Usability Criteria Web usability criteria and guidelines that are utilized extensively throughout the industry do not necessarily represent a conflicting approach with regards to their principles and foundations. However, the complexity of these standards postulates that each web usability criteria is distinct in respective areas and also demonstrates certain capabilities that may not be present in an alternative solution. The scope of this paper focuses on the ISO DIS 9241-151 criteria in addition with JISC guidelines. While, the former represents the international standards for web usability, the latter is adopted during the establishment of academic websites in the UK (Bevan 2005). Moreover, the report also provides reference to the HHS guidelines which are regarded as one of the most comprehensive sources in the field. As noted by Bevan (2005), the standards provided by the HHS guidelines and ISO DIS 9241-151 demonstrate an agreement with regards to certain standards. Consequently, 49 standards that have been highlighted in the JISC are similar to the HHS guidelines (Bevan 2005). The primary standards to which a website must comply can be categorized as: the process of design and evaluation, the optimization of the user’s web experience, ability to access desired, data, content and information, observations related to software and hardware requirements, development of the homepage, establishment of a page layout, provision of navigation options, font of headings, links and other titles, creation of links, lists and other controls, the integration of graphics and relevant media sources, standards and organization of web content and search options (Bevan 2005). It should be noted that the key objective behind the creation of the website is to offer a comprehensive online tool to the potential audience of the commercial management courses that are being offered by Management Training (NMT). Therefore, it is impo rtant that the website rigorously follows and meets the selected criterions to provide basic functionality to the users. Accordingly, the academic nature of the website has made the compliance with JISC guidelines a fundamental requirement. The additional standards that are recommended by JISC are essentially related to the enhancement of the search options, including search results that operate in a similar manner to that of Google and the location of search boxes (Bevan 2005). Mor

Energy and Metabolism, Nutrition, and the Digestive System (Synopsis) Essay

Energy and Metabolism, Nutrition, and the Digestive System (Synopsis) - Essay Example These compounds are further subdivided into many classes such as Carbohydrates into monosaccharides and polysaccharides, Proteins into amino acids and lipids into triglycerides and fatty acids (Saturated and Unsaturated). All these compounds which form the basic requirements of our body and food contribute in the process of formation of ATP, the basic energy providing compound of our body. These biochemical compounds when enter our digestive system are further broken down into their very basic compound or particle which then undergoes the process of metabolism (either anabolism or catabolism) to form ATP. Our digestive system consists of oral cavity where food is chewed, esophagus for the transfer of chewed food, stomach for the breaking down and absorption of some of the food specially Vitamin B12 and proteins and intestines (small and large) for the further absorption and digestion of remaining undigested food and removal of left over undigested food through the anal canal. All the se systems form the basis of body’s energy providing system along with liver where most of the absorbed compounds are taken and there they undergo the process of metabolism to form the basic energy providing compound of the body. An abnormality in any of them e.g. hepatitis, peptic ulcers could lead to less nutrition supplied to the body ( malnutrition) and even

The Scream Essay Example | Topics and Well Written Essays - 1000 words

The Scream - Essay Example The essay "The Scream" tells the story about Baron Kingsley and the scream. Baron and his wife, Elsa, live near a wharf. They are married for five years now, since she got pregnant with their daughter, Eliza. When Baron sees Eliza, love swells inside him. But his wife is another thing. Sometimes, he loves Elsa, sometimes he doesn’t. Somehow, something changed since he came back from his Afghanistan post. He even thought that she would break her promise to marry him. Not that she promised. Of course, he proposed, and then she said yes. And that’s like a promise of some sort. The wharf knows everything. It witnessed his courtship and proposal. Nothing fancy with the proposal, but he did kneel. It felt wrong to not kneel when asking a lady to marry a knight. Also, Baron made sure that the day was blue and orange with sunset hues. Blue is calming and orange is a nice color too. It reminds him of fire, so hot it burns and it feels good burning. He likes playing with candles. He always tests how long his finger can take the flames. Going back to the proposal, Baron kneeled and asked his girlfriend to marry her. Elsa looked like someone expecting it for a long time. They have been together since high school. They broke up during college, and then found each other again, when Elsa worked at a military hospital. Baron’s having his regular check-ups there, and the rest, as they say, is history. The wharf creaked under Elsa’s jumps. â€Å"Yes! Yes! I will be Mrs. Kingsley!† In college, Elsa met her best friend, Duke

Possitive and Negative Influences on Growth and Development Essay Example for Free

Possitive and Negative Influences on Growth and Development Essay Income is the money that comes into the home. This could be paid through employment, savings, and investments or from benefits that will be paid by the government if a person is unemployed or who have a disability. Expenditure is money spent to provide for everyday living needs, the amount of expenditure is determined through household income. Positive If you have a high income it allows you better choices of housing, diet, education, health services and transport. Having a higher income will lead to a higher expenditure, having this it will lead to a better life style. Accommodation will be more sufficient and there will less chance of health risks, this will amount to a better quality living. Affording to pay for health care such as private care or just being able to afford for medication if you fall ill. If you have a more wealthy expenditure you will have a better source of food and more opportunities for fresh products and less processed foods. More extravagant food such as rich foods and wines are affordable and are a good boost. Being able to afford transport will allow an adult the ability to get to and from places such as further education. A steady income will produce less stress and worry if everything is under control. Negative Being able to afford heating bills will prevent illnesses such as respiratory problems, this will be caused to lack of heating and this will amount to increase in damp. Unnecessary household problems from lack of income can cause debt. More processed foods will be in the diet as they are a lot cheaper than fresh fruit and vegetables for example. Health will plummet dramatically if sufficient heating and health care is not in place. Heart attacks, stress and depression are all part of having an unhealthy life style. Having a low income makes it difficult to get about; using public transport or walking tends to be the only option, so to take part in further education it may be difficult and will put a lot of lower income family off going into further education. Housing Housing is important to every person. It is where you live and a place to make memories.

Effectiveness of E-Marketing

Effectiveness of E-Marketing Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for better and optimum results. Objective: The study would predominantly give an idea about the effectiveness of E-Marketing in contemporary scenario wherein most of the companies are using it as the most effective tool to ensure that their product or services are being reached to masses, because of the pervasive nature of web market its another feather in the cap of market. This thesis depicts how a small sized Business-To-Business company can create an e-marketing plan. For this purpose, this thesis would incorporate most of the industries that are into the business of serving customers with their product services. The thesis first carries out a literature study to explain the concepts and methods related with the e-marketing activities. Furthermore, the case company is introduced. Since an e-marketing plan is similar to a marketing plan, the products, target markets and competitors are also introduced among others. During the case study, the advices and the strategies are proposed. Since the thesis has a â€Å"hands-on implementation† feature, some of the strategies are implemented by sticking to the â€Å"action plans† in an iterative way. Doing so, thesis depicts evaluation for the recommended strategies. Finally, conclusions and areas for future work are presented along with the â€Å"Lessons Learned† during the project. Methodology: The method used for finding the relevant information for the research is mentioned below: 1) Secondary Research a. Internet Assistance b. Books, Articles working papers c. Magazines Journals 2) Primary research Primary research would predominantly look on analysis part of consumer behavior to track their behavior of web marketing. a. General Observation on site I. Closer observation on shoppers Behavior II. Functionality of Industry III. Impact of E-Marketing b. Questionnaire I. Sample size would be 100 II. Multi-dimensional Sampling III. Factor Analysis c. Focus Group Interview I. General Discussion with customers d. Interview I. Extensive Meetings with Industry people.Based on this I will conclude that whether consumers are being affected by the ways of web marketing of industries or not or what should be the modus operandi of companies to allure their target audience. Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. eMarketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. eBusiness EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference between eBusiness, eCommerce, and eMarketing †¢ eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. †¢ eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business †¢ eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference between e marketing and interactive marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference between eMarkeitng and internet or web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages of eMarketing Following are some of the advantages of e marketing: à ¼ Reduction in costs through automation and use of electronic media. à ¼ Faster response to both marketers and the end user. à ¼ Increased ability to measure and collect data. à ¼ Opens the possibility to a market of one through personalization. à ¼ Increased interactivity. Disadvantages of eMarketing Following are some disadvantages of eMarketing: à ¼ lack of personal approach , à ¼ Defensibility on technology, à ¼ Security, privacy issues, à ¼ Maintenance costs due to a constantly evolving environment, à ¼ Higher transparency of pricing and increased price promotion, à ¼ Worldwide competition through globalization. eMarketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. eMarketing(in brief) eMarketing is essentially a part of marketing. But à ¼ What is the difference between eMarketing and internet or web marketing? à ¼ What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What are the eMarketing tools? The internet has a number of tools to offer to the marketer. à ¼ A company can distribute via the internet e.g. amazon.com, à ¼ A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, à ¼ The money collection part of a transaction could be done online e.g. electricity and telephone bills, à ¼ Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, à ¼ The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How do marketers plan for eMarketing? There are two ways to looking it; à ¼ An existing organization may embark upon some eMarkeitng as part of their marketing plan. à ¼ An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation analysis for VIRTUAL marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT analysis-ranked and weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor research for Virtual marketing (External perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. à ¼ Use search engines. Ø General topics such as Google, yahoo And msn Ø Type names of competitors Ø Type industry, product or term Ø Search ‘down in to a directory structure e.g. yahoo Ø Search a competitors web site Ø Product information , press released, job opportunities Ø Pricing information Ø Distribution information such as where to buy. à ¼ Hunt for trade associations Ø Search for personal pages or blogs Ø Different perspective e.g. fans, ex-employees. Ø e.g. v www. blogger. com , v www. myspace. com, v www. youtube. Com. à ¼ Ask your target market. Ø Send question to named personnel, newsgroups, personal pages, mailing lists. Ø Conduct a survey using. Ø Buy secondary reports e.g. data monitors, mintel. à ¼ Newsgroups and post queries, Ø newsgroups on bulletin boards or forums Ø Deja. com(Google) Ø Read online financial information Ø research public companies Ø iii.co.uk ample up Ø ft.com up à ¼ Read online competitive information. Ø e.g. hoovers.com paid for, inus à ¼ Study demographic reports Ø statistics.gov.uk/ census in up Ø census.gov inus à ¼ Original source material Ø Business source elite, newspapers, Kellys compass. à ¼ Monitor special interest material Ø Business source elite, newspaper, Kellys, compass. à ¼ Monitor special interest material. Ø E.g. marketing week (BSE), campaign (BSE), marketing (BSE). à ¼ Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place tactics as part of the eMarketing mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C and d- Online innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E marketing promotion Ø It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Ø It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Lesson internet marketing and promotion: internet advertising. Ø This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Pay per click advertising Ø Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing tactics as part of the eMarketing mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional pricing tactics used in eMarketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium pricing e.g. selling music via iTunes. à ¼ Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. à ¼ Economy pricing e.g. selling basic products and services online likes basic design or paperclips. à ¼ Price skimming e.g. new product launches online such as albums or games. à ¼ Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). à ¼ Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. à ¼ Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. à ¼ Optional product pricing e.g. selling a holiday online with travel insurance. à ¼ Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. à ¼ Product bundle pricing e.g. buying internet access which comes with free online phone calls. à ¼ Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. à ¼ Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search marketing {Overture and yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture h Effectiveness of E-Marketing Effectiveness of E-Marketing Virtual Era- New Features In Marketing Cap Synopsis Aim: The purpose of this study is to analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for better and optimum results. Objective: The study would predominantly give an idea about the effectiveness of E-Marketing in contemporary scenario wherein most of the companies are using it as the most effective tool to ensure that their product or services are being reached to masses, because of the pervasive nature of web market its another feather in the cap of market. This thesis depicts how a small sized Business-To-Business company can create an e-marketing plan. For this purpose, this thesis would incorporate most of the industries that are into the business of serving customers with their product services. The thesis first carries out a literature study to explain the concepts and methods related with the e-marketing activities. Furthermore, the case company is introduced. Since an e-marketing plan is similar to a marketing plan, the products, target markets and competitors are also introduced among others. During the case study, the advices and the strategies are proposed. Since the thesis has a â€Å"hands-on implementation† feature, some of the strategies are implemented by sticking to the â€Å"action plans† in an iterative way. Doing so, thesis depicts evaluation for the recommended strategies. Finally, conclusions and areas for future work are presented along with the â€Å"Lessons Learned† during the project. Methodology: The method used for finding the relevant information for the research is mentioned below: 1) Secondary Research a. Internet Assistance b. Books, Articles working papers c. Magazines Journals 2) Primary research Primary research would predominantly look on analysis part of consumer behavior to track their behavior of web marketing. a. General Observation on site I. Closer observation on shoppers Behavior II. Functionality of Industry III. Impact of E-Marketing b. Questionnaire I. Sample size would be 100 II. Multi-dimensional Sampling III. Factor Analysis c. Focus Group Interview I. General Discussion with customers d. Interview I. Extensive Meetings with Industry people.Based on this I will conclude that whether consumers are being affected by the ways of web marketing of industries or not or what should be the modus operandi of companies to allure their target audience. Virtual market Forty nine of the Worlds leading food, beverages, and consumer products companies have joined hands to form the largest business to business e-Market place Transora.com. The new company is the first of its kind owned by the consumer products industry. Transora will help consumer products companies across the world to streamline business transactions with their buyers, suppliers and distributors through the internet. Transoras services will span the entire supply chain-from suppliers to manufactures to retailers-and provide procurement, vendor, and product catalogues, online order management, supply chain collaboration, and financial services. The companies have committed nearly us $ 250 million for funding Transora (CBI News Bulletin, July/august 2000) The buzz word viral marketing and coral advertising and virtual marketing refers to marketing techniques that use pre-existing social networks produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, analogues to the spread of pathological and computer viruses. It can be word of mouth delivered or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, Adver games, EBooks, brand able software, images, or even text messages. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high social networking potential and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor. The term viral marketing or virtual marketing has been also used pejoratively to refer to stealth marketing campaigns- the unscrupulous use of astroturfing on line combined with under market advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. Internet marketing Internet marketing also referred to as marketing, web marketing, online marketing or eMarketing is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it only refers to the internet, email, and wireless media, but it includes management of digital customer data and electronic Customer Relationship Management (CRM) system. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along with different stages of the Customer Engagement Cycle through search engine Marketing(SEM), Search Engine Optimization(SEO), banner ads on specific websites, email marketing, and web 2.0 strategies. In 2008 the New York Times, working with co score, published an initial estimate to quantify the user data collected by large internet based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2500 times on average per user per month. eMarketing EMarketing is a subset of e business that utilize electronic medium to perform marketing activities and achieve desired marketing objectives for an organization. Internet marketing, interactive marketing, and mobile marketing for example, are all the form of e marketing. eBusiness EBusiness means utilizing electronic medium in everyday business activities. There are several levels of involvement in when it comes to EBusiness. For example where one organization relies completely on e business the second one way chooses a mixed presence and means of doing business. Difference Difference between eBusiness, eCommerce, and eMarketing †¢ eBusiness is a very broad entity dealing with the entire complex system that comprises a business that uses electronic medium to perform or assist its overall or specialized business activities. †¢ eCommerce is best described in a transactional context. So for example an electronic transition of funds, information, or entertainment falls under the category handled by principles of eCommerce. Technically e commerce is a part of e business †¢ eMarketing is also a part of e business that involves electronic medium to achieve marketing objectives. E marketing is set on a strategic level in addition to traditional marketing and business strategy. Difference between e marketing and interactive marketing eMarketing is a broader term that describes any marketing activity performed via electronic medium. Interactive marketing is generally a sub of eMarketing that involves a certain level of interaction. Difference between eMarkeitng and internet or web Marketing: There is no real difference between eMarketing and internet or web marketing. However, with the arrival of mobile technologies such as PDAs and 3G mobile phones, as well as interactive television, both terms would see eMarketing and internet or web marketing as subtly different, for example chaffy; Internet {or web} marketing is achieving marketing objectives through applying digital technologies. eMarketing is achieving marketing objectives through use of electronic communications technology. Whilst this distinction is wholly acceptable, it is difficult to see where the distinction lies between digital technologies and electronic communications technologies, especially with the convergence of technologies such as mobile devices. Advantages of eMarketing Following are some of the advantages of e marketing: à ¼ Reduction in costs through automation and use of electronic media. à ¼ Faster response to both marketers and the end user. à ¼ Increased ability to measure and collect data. à ¼ Opens the possibility to a market of one through personalization. à ¼ Increased interactivity. Disadvantages of eMarketing Following are some disadvantages of eMarketing: à ¼ lack of personal approach , à ¼ Defensibility on technology, à ¼ Security, privacy issues, à ¼ Maintenance costs due to a constantly evolving environment, à ¼ Higher transparency of pricing and increased price promotion, à ¼ Worldwide competition through globalization. eMarketing Plan eMarketing plan is a strategic document developed through analysis and research and is aimed at achieving marketing objectives via electronic media. eMarketing plan represents a sub set of organizations overall marketing plans supports the general business strategy. Every good eMarketing plan must be developed in line with the organizations overall marketing plan. In a broad sense e marketers generally start by analyzing the current micro- and macro economic situation of the organization. eMarketers must observe both internal and external factors when developing an e marketing plan as trends in both micro environment elements are: pricing, suppliers, customers. Examples or macro environment are: socio economic, political, demographics and legal factors. In order to reduce a viable e marketing solution, e marketers must first understand the current situation of the company and its environment, profile, segment the target market and then strategically position the products as to achieve optimal response with the target market. This is generally achieved through SWOT analysis. By assessing organizations strengths and weaknesses and looking at current opportunities and threats one can devise an e marketing strategy that can improve the organizations bottom line. eMarketing(in brief) eMarketing is essentially a part of marketing. But à ¼ What is the difference between eMarketing and internet or web marketing? à ¼ What are the eMarketing tools? And how do marketers plan for eMarketing? The American marketing association definition 2004 is as follows: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore e marketing by its very nature is one aspect of an organizational function and a set of process for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, eMarketing has its own approaches and tools that contribute to the achievement of marketing goals and objectives. This also helps us to differentiate between eMarkeitng and eCommerce, since eCommerce is simply buying and selling online: What are the eMarketing tools? The internet has a number of tools to offer to the marketer. à ¼ A company can distribute via the internet e.g. amazon.com, à ¼ A company can use the internet as a way of building and maintaining a customer relationship e.g. Dell.com, à ¼ The money collection part of a transaction could be done online e.g. electricity and telephone bills, à ¼ Leads can be generated by attracting potential customers to sign up for short periods of time, before signing up for the long-term e.g. which.co.uk, à ¼ The internet could be used for advertising e.g. Google Adwords, Finally, the web can be used as a way of collecting direct responses e.g. as part of a voting system for a game show. How do marketers plan for eMarketing? There are two ways to looking it; à ¼ An existing organization may embark upon some eMarkeitng as part of their marketing plan. à ¼ An organization trades solely on the internet and so their marketing plan focuses purely on eMarketing. The marketing plan in either case is the next step, whether focused upon eMarketing or all, marketing. The next lessons focus upon a tailor-made eMarketing plan which conforms to the Acronym AOSTC {from our generic marketing planning session} Situation analysis for VIRTUAL marketing The situation analysis for eMarketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our marketing (internal v/s external perspective)? The analysis literally considers your eMarkeitng situation by considering the fit between internal and external factors. There are similarities with traditional concepts and techniques, but you need to focus upon digital commerce. Here we consider the 5ss of internet marketing, the customer life cycle, and the application of SWOT analysis. The Customer Life Cycle (CLC) The customer life cycle is a tool that creation and delivery of lifetime value to customers i.e. CLC looks at products and services that customers need throughout their lives. It is market oriented rather than product oriented. Key stages of the customer relationship are considered. SWOT analysis-ranked and weighted SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. its flexibility. Since SWOT analysis can be used in a variety of scenarios, it has to be flexible. To overcome these issues, one should employ a power SWOT. SWOT analysis-Power SWOT SWOT analysis is a marketing audit that considers an organizations strengths, weaknesses opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this popular tool. This lesson aims to help you overcome potential pitfalls. Some of the problems that you may encounter with SWOT are as a result of one of its key benefits i.e. flexibility since SWOT analysis can be used in a variety of scenarios, it has to be flexible. However this can lead to a number of anomalies. Problems with basis SWOT analysis can be addressed using a more critical power SWOT. Power is an acronym for personal experience, order, weighting, emphasizing detail, and rank priorities. This is how it works. How do you the marketing manager fit in relation with the SWOT analysis? You bring your experiences, skills, knowledge, attitudes, and beliefs to the audit. Your perception or simple gut feeling will impact the SWOT. Often marketing managers will in adversely reverse opportunities and strengths, and threats and weaknesses. This is because the line between internal strengths and weaknesses, and external opportunities and threats is sometimes difficult to spot. For example, in relation to global warming and climate change, one could mistake environmentalism as a threat rather than a potential opportunity. Too often elements of a SWOT analysis are not weighted. Naturally some points will be more controversial than others, so weight the factors. One way would be to use percentages e.g. threat a=10%, threat b=70%, and threat =20 %{ they total 100%} Detail, reasoning, and justification are often omitted from the SWOT analysis. Where one tends to find is that the analysis contains lists of single words. For example, under opportunities one might find the term technology. This stage word does not tell a reader very much. What is really meant is: Technology enables marketers to communicate via mobile devices close to the point of purchase. This provides the opportunity of a distinct competitive advantage for our company. This will greatly assist you when deciding upon best to score and weight each element. Once detail has been added, and factors have been revived for weighting, you can then progress to give the SWOT analysis some strategic meaning i.e. you can begin to select those factors that will most greatly influence your marketing strategy albeit a mix of strengths, weaknesses, opportunities and threatens. Essentially you rank them highest to lowest, and then prioritize those with the highest rank e.g. where opportunity c= 60% opportunity a= 25% and opportunity b = 10% you marketing plan would address opportunity c first, and opportunity b last. It is important to address opportunities primarily since your business should be market oriented. Then match strengths to opportunities and look for a fit. Address any gaps between current strengths and future opportunities. Finally attempt to rephrase threats as opportunities (as with global warming and climate change above), and address weaknesses so that they become strengths, Gap analysis would be bridge the gap between them. Competitor research for Virtual marketing (External perspective) As you plan for eMarketing and during the plans implementation, one needs to play careful attention to the activities of competitors, so competitors research for eMarketing is essential when attempting to answer the question where are we now (external perspective). There are a number of approaches that can be employed, with the emphasis on each approach shifting depending upon the nature of our e business and market. Here are some key tools of competitor research for eMarketing. à ¼ Use search engines. Ø General topics such as Google, yahoo And msn Ø Type names of competitors Ø Type industry, product or term Ø Search ‘down in to a directory structure e.g. yahoo Ø Search a competitors web site Ø Product information , press released, job opportunities Ø Pricing information Ø Distribution information such as where to buy. à ¼ Hunt for trade associations Ø Search for personal pages or blogs Ø Different perspective e.g. fans, ex-employees. Ø e.g. v www. blogger. com , v www. myspace. com, v www. youtube. Com. à ¼ Ask your target market. Ø Send question to named personnel, newsgroups, personal pages, mailing lists. Ø Conduct a survey using. Ø Buy secondary reports e.g. data monitors, mintel. à ¼ Newsgroups and post queries, Ø newsgroups on bulletin boards or forums Ø Deja. com(Google) Ø Read online financial information Ø research public companies Ø iii.co.uk ample up Ø ft.com up à ¼ Read online competitive information. Ø e.g. hoovers.com paid for, inus à ¼ Study demographic reports Ø statistics.gov.uk/ census in up Ø census.gov inus à ¼ Original source material Ø Business source elite, newspapers, Kellys compass. à ¼ Monitor special interest material Ø Business source elite, newspaper, Kellys, compass. à ¼ Monitor special interest material. Ø E.g. marketing week (BSE), campaign (BSE), marketing (BSE). à ¼ Use a professional researcher EMarketing Mix The eMarketing mix is essentially the same as the marketing mix. it is simply the adaption of price, place product, and promotion to the eMarketing context. Of course one could also include physical evidence, people, and process when marketing planning for an online service. Below are a series of lessons that consider how markets can apply the eMarketing mix to their organizations own product, service, brand, or solution. E marketing price The eMarketing mix is simply an adaptation of the traditional marketing mix and ‘P for price. However, the internet has influenced how online businesses price in a number of ways. E Marketing Place {Place tactics as part of the eMarketing mix.) The e marketing space consists of new internet companies that have emerged as the internet has developed, as well as those pre-existing companies that new employ eMarketing approaches as part of their overall marketing plan. For some companies the internet is an additional channel that enhances or replaces their traditional channel of place. Pre Existing companies that have adopted eMarketing These are traditional companies that trade on the internet, Banking and financial services e.g. HSBC bank. Banks and financial services have benefited tremendously from the popularity of internet usage. There is a mixture of new online banks and traditional banks, both offering online banking services. Essentially banks no longer need to invest in high cost, high street selling unit i.e. old fashioned town-based banks. Labor costs have also been reduced since much of the traditional banking bureaucracy is done using it and the use of overseas call centers has meant that salaries are much lower. Software also means that customers can be retained by using Customer Relationship Management (CRM) eMarketing approaches. E marketing product Considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced- Product Life Cycle (PLC) and the three levels of a product. Both of these tools and equally applicable to the context of e marketing and can be easily applied to include e marketing and product. For example a product marketed solely online will go through a life cycle in the same unpredictable way as a product marketed through any traditional channel (PLC). Products marketed online will have a core benefit tot eh customer, be an actual tangible product, with augmentation that ads value such as insurance, warranties and so on three levels of a product). Although tools actually specify the term ‘product, they can be easily adapted to include brands. Services or solutions. E marketing product/business matrix (depicted below should be used in conjunction with Product Life Cycle (PLC) and the three levels of a product. It represents additional tools for audit that bridges existing businesses and new online start-us, and existing products and new products. It allows marketers to categories those marketing on the internet as an online extender, an online alternative, an online innovator (existing business), and Oran online innovator (online start-up). Let us look at it in more detail; A- Online extender An on line extender is an existing business that has a strategy whereby it extends its marketing activities to the internet. It could be any traditional, terrestrial organization that has historically grown through using traditional channels of distribution to get existing products, brands, services, or solutions to market. B- Online alternatives The online alternative is a new start-up that uses the internet as an original channel of distribution to get products, brands, services or solutions, currently available elsewhere, to, arekt. Some segments may be better targeted with this online alternative for example remote or fragmented markets. C and d- Online innovators Online innovators come in two forms; C- Online innovators are existing businesses that see a benefit to launching new and innovative products, brands, services or solutions online by leveraging new technology. Existing businesses have a wealth of knowledges and learning that underpin their moves onto the web. Remember, the internet is not a business paradigm shift (at last not yet) and so current business approaches are often adapted for the internet. Existing businesses have experience. D- Online innovators are start-ups that seize the opportunities to launch new and innovative products, brands, services, or solutions online. Deposit not having as much knowledge and learning as some of their competitors, they are flexible and can move much more quickly. Start-ups often experience. We have already considered product as part of the marketing mix. Two previous tools for product decision- making have been introduced product life cycle and the three level of a product. E marketing promotion Ø It looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches. Ø It looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Lesson internet marketing and promotion: internet advertising. Ø This lesson looks at ways of increasing the popularity of your website by looking at external sources of internet advertising. Ø Pay per click advertising Ø Google ad words. Google ad words are a Cost per Click (CPC) online advertising program. Identically that means that you decide upon key word that relates closely to your product or service. Using Googles tools, you price how much it would cost your per click for your chosen keyword- this could be lucent, $1.50 or more, depending on the popularity of the keyword. So the keyword marketing would be more expensive than the keyword marketing cheese china because of its level of popularity. You then allocate a budget, and pay Google by credit card. You can control the length of your campaign, or end it as soon as the money in PPC management (Pay per Click Management) or recruit a verified Google awards professional. Adverts appear alongside Google search results- so go to Google and search for marketing. The ads appearing alongside the main search results are cps. Ads also appear on selected content websites-such as www.chichesteuk.com-look at the adverts along the top, and down the right hand column- this is where ads based upon the keyword chic ester would appear. You only pay for adverts that get clicked- not for page views- so you pay nothing if your advert is simply viewed. There is also an opportunity for ‘Smart pricing whereby you pay more for the advert if a sale is guaranteed e.g. you have a website based upon fishing- you write a review of a new type of fishing rod, the visitor then sees an ad for the same rod in an ad words text ad running on the same page then clicks on it and buys from the advertiser. Adwords is a very targeted and controllable way of online advertising hence the huge rises in income and profit for Google over recent times. EMarketing Price (Pricing tactics as part of the eMarketing mix.) The eMarketing mix is simply an adaption of the traditional marketing mix and ‘P for price. However the internet has influenced how online businesses price in a number of ways. International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there is almost two dollar to the pound. Conversely this makes British goods more expensive to the American consumer. So it is cheap to buy spectacles from a us website and then to import them into the UK (even including transport costs and import taxes) Online auctions are a popular and innovative way of pricing, for example ebay. Here you register with the online auction company as a seller and/or a buyer. You can place an item into auction where buyers bid against each other. The highest bidder wins. The auction websites takes a commission. The commission is factored into the price you pay. Greater access to pricing information, more quickly and in a format that makes pricing comparable and transparent. There are a number of sites that will compare and contrast prices for the same or similar goods and services e.g. prices on car insurance. Pricing could also include the cost of an online advertising medium such as Google ad words. Here an online supplier would buy a keyword located in a text or image based advert onto Googles own search engine or onto a website belonging to a Google publisher. For example you search term hair straightness on Google and you are directed to a site about hair dressing. On this site is plenty of information about hair straightening, placed next to some contextual adverts. You click on the advert and you are taken to a site selling hair dressing supplies. You buy the hair straightness and your supplier pay a small ‘Pay-Per-Click fee which is split between Google and their publisher. This is factored into the price you pay. Traditional pricing tactics used in eMarketing Of course the internet marketers still has a whole selection of the more traditional pricing approaches to choose from that can be adapted to eMarketing scenarios: Premium pricing e.g. selling music via iTunes. à ¼ Penetration pricing e.g. giving away free subscription to land grab market share for new start ups such as youtube.com and myspace.com. à ¼ Economy pricing e.g. selling basic products and services online likes basic design or paperclips. à ¼ Price skimming e.g. new product launches online such as albums or games. à ¼ Psychological pricing e.g. products and services sold at 99p or $99.99 (price point perspective). à ¼ Product line pricing e.g. subscription 1 @ free, subscription 2 @ $10.00(with added value) and subscription 3 @ $49.99 for 10 year. à ¼ Pricing variations e.g. budget airlines selling tickets online where the first tickets bought are the cheapest, and the last ones bought tend to be more expensive. à ¼ Optional product pricing e.g. selling a holiday online with travel insurance. à ¼ Captive product pricing e.g. once you buy virus software from one brand, your updates must also come from them. à ¼ Product bundle pricing e.g. buying internet access which comes with free online phone calls. à ¼ Promotional pricing e.g. betting incentives, such as free dollars to gambles online for current customers that gamble on football games to tempt them to play online pocker, or vouchers with codes sent by email as rewards e.g. Amazon.com. à ¼ Geographical Pricing e.g. Microsoft pricing in different currencies in different international markets. Search marketing {Overture and yahoo} Overture is the yahoo equivalent of Googles ad words. Now known as yahoo Search marketing, overture has a series of sub-products that make up its internet marketing program. Here some examples: 1) Sponsored search: Displays your advert at the top of the search engine results. So your potential customers search for a ‘keyword and your advert appears at the top of the results page. Again, as this ad words, the advertisers bid against each other to obtain the position that will generate the most convertible traffic to their site. Popular keywords will cost more-obviously. 2) Local advertising: Gets your business listed in yahoos business directory. So if you wish to promote products in specific regions next to specific search keywords, this is a much targeted geographical services. Overture h